Everybody has wanted to become a YouTuber at one point or another. You get cool perks, like free gadgets from companies wanting you to review their products, or get offered exciting experiences. Becoming a YouTuber is a lot harder than it seems though, so we’re here to break it down for you.
Here’s how you can become a YouTuber in 7 easy steps:
1. Identify Why You Want to Be a YouTuber
This is the most important aspect when becoming a YouTuber, and if you’ll have the determination to break through. What are your motivations for becoming a YouTuber? Are you simply chasing fame and fortune, or is it something you’re really passionate about?
If it’s something you’re passionate about, you’ll have the intrinsic motivation to keep going, even when it gets tough. If you’re just in it for the money though, you’re likely to get bored and give up when you realise how much work actually goes into producing videos.
If you do try to fake it, your viewers will be able to tell. It might not be immediately obvious, but genuine enthusiasm is something that is easily picked up on. Pick something that you actually enjoy creating content for, and you’ll find far more long-term success than pretending you’re into something.
2. Choose your Niche
You’re going to have to get really specific here. When you have a bigger channel, or you begin to run out of content ideas you can look at expanding. For the moment, however, focus on a particular aspect of your niche.
If you want to make a gaming channel, for instance, what genre of gaming would you be in? Now take it further. Which game in that genre will you play?
That’s the level of detail you need to start in, and will help you to develop your audience. The reason you want to be specific is because people are searching for specific things. Nobody is going to search “videogame playthough”, but they will search for “fortnite item shop”.
Once you’re growth starts to stagnate, you can look into expanding the type of content you make. Be careful not to become too diverse too quickly though, we’ll talk about this later.
3. Equip your Set-Up
So you know why and what you want to record, now you just need to actually record it. We’ve listed below the most important things for any online content creating. If you’re going to be recording your screen, then you’ll also need a screen recording software. I recommend OBS Studio. It is free, easy-to-use, and even allows livestreaming.
You may not consider a camera a necessity, since your audience don’t actually need to see your face. Technically you’d be correct, but there’s a reason that most youtubers (and content creators in general) show their face.
It builds a connection.
It’s hard to properly connect with someone when you don’t have any idea of what they look like, so by showing yourself and your reactions, the audience can properly develop a bond with you. Interact with them in the comments section, and they may even end up considering you a friend.
You can have the best camera in the world, but if the lighting is off then you may as well not bother. Proper lighting can have an enormous impact on the quality of anything you record, and can let you record high-quality content regardless of what the natural lighting is like.
Having a good quality microphone is incredibly important for creating any videos or livestreams. Bad audio is the biggest switch off to listeners, and can significantly diminish the amount of people who watch your entire video.
Prevent this problem from ever occurring by investing in a good quality microphone before you record your first video. It doesn’t have to be incredibly expensive, and there are plenty of less expensive options out there, but you must make sure your audio is good quality if you want to convert views to subscribers.
4. Start Recording
By now, you’ll have everything you need to record your first video and start your channel. Don’t worry about being perfect, or creating a professional-looking video on your first try. It comes with experience, and you’ll get there with practice.
Actually speaking to the camera may feel strange at first, so fight the urge to switch it off. If you do, it’ll only make it harder to get started again. If it helps, create a rough guideline of what you want the video to be, before you record it. This can help you stay on track, and keep a sense of continuity in your video.
5. Edit it
Be prepared, editing your video should be the most time-consuming aspect of being a YouTuber. Begin watching tutorials, so you can hit the ground running. If you know someone who is already able to edit, get them to show you the ropes. It’ll help you improve faster, and mean that you’ll start closer to producing quality content.
If you’re after software that is super simple to use, I’d suggest either Filmora (available on Windows or Mac) or iMovie (Mac only). They’re both free, and really let you get to grips with editing your recordings.
6. Consistency is Key
Whether it’s the type of content you’re producing, or the schedule on which you upload, you have to remain consistent. People generally follow a routine, and by making sure that your content follows one too, they’re able to insert into their lives more easily.
If you start uploading at different times or creating wildly diverse types of content, the audience you have amassed is going to feel alienated. Put yourself in their position. You’ve been watching the same knitting channel for years, when all of a sudden they start making extreme sport videos.
There might not be anything wrong with the new content, but it isn’t what you signed up for so you unsubscribe. If you suddenly change your content and schedule, your viewers are likely to have the same reaction, and it will be equivalent to starting your channel from scratch.
If you are planning to drastically change the content you provide, let your audience know beforehand and do it transitionally to avoid doing as much damage to your channel.
7. Keep Going
This is probably the hardest point to manage. Sometimes, it can feel like you don’t have the ideas to create more videos, or maybe you just want to give up. Don’t. Push through it. Of course, YouTubing isn’t for everyone, so if you genuinely aren’t enjoying it and haven’t been for a while, then it may be time to throw in the towel.
If you have been enjoying it though, then you will again. You just have to keep going. With regards to ideas, make a list of every potential video that pops into your head, they might not be perfect from the offset, but you can tweak them and the more you do it, the easier it’ll become.
Don’t be afraid of expanding something either. If your viewers have responded highly to a particular video, then think about making that a series. This can help you to continuously produce content.